BREWGOD: Cool Aid IPA

This is Cool Aid IPA . A splashy colourful canvas for real independent beer lovers. Here Ben Cowan has created in pop-art style a piece of satire to intrigue your friends. The veneer of marketing in acrylic paint slides off to reveal a cult developing underneath. 

James Watt, BREWDOG's marketing guru and founder, said in his book Business for Punk that "Marketing is everything". In BREWD0G, he created a cult, with taproom discounts for those tattooed with it's logo, and 'Punk investors' giving their savings for a beer on their birthday and to repay the private equity firm for the cash out they took. 

Marketing is the greatest story ever told. Guaranteed to make you buy shit you don’t need with money you don’t have. We all need beer. But we don't like being lied to. :-)

Acrylic paint on digitally printed, on wrap around stretched canvas. Ready to hang with 'D' hooks. Dimensions 40cm x 40cm.