Netfix: Addicted to reality

In this digital age, especially during lockdown, we choose Netflix and chill, over exploring and seeking out new, lived experiences. We have become addicted to an invented, curated reality that has no longer has a basis in our own senses. The experience of home cinema in the comfort of our own living room or railway seat is phenomenal, but it is not our reality. It is so good, we are addicted to it.

Each night we get our fix in couples, or if we can’t agree on our current addiction, alone. We fall asleep to it. The refrain up and down the country is, "Not tonight luv.” We’re too busy passively absorbing the lives of others to ‘get jiggy with it’. As the Netflix CEO once said, "Our only competitor is sleep." There are so many new series or old movies to watch, we don’t even choose anymore. Leave it to the algorithm.

This piece of art design is for that very special someone who knows the difference between curated experiences and lived experiences. No longer Browse. Watch. Repeat. Instead, they go outdoors; they climb; they create; they make love to the world.

They are addicted to reality, and we love them for it.  

Pin-sharp vector image rendered as a signed giclée limited edition print (/60) on 310gsm Hahnemuehle art paper. Posted out in a cardboard tube.